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The Many Benefits of TEX-COTE® COOLWALL® and REFLECT-TEC®

TEX-COTE® has been a trusted name in exterior home protection for over 60 years. COOLWALL® and REFLECT-TEC® are two of their most popular products, both offering great benefits to businesses and homeowners who want to protect their property from the elements. Both products provide superior protection against fading, chalking, and dirt buildup while also reflecting UV rays to keep your property cooler and reduce energy costs. In this blog post, we'll explore the many benefits of TEX-COTE® COOLWALL® and REFLECT-TEC®.

What is TEX-COTE®?

TEX-COTE® is a revolutionary coating technology that has been in use since 1979. The system was created to provide superior protection and superior beauty to a wide range of exterior surfaces, including wood, stucco, fiber cement, concrete block, brick and pre-cast concrete. TEX-COTE® is made up of a unique combination of polymers, resins, and pigments that helps provide superior adhesion, durability, and color retention.

In 2020, TEX-COTE® was acquired by Tnemec Companies Inc., one of the world's leading manufacturers of high-performance coatings. This acquisition has enabled TEX-COTE® to continue to provide superior products and services to its customers and partners around the world.

TEX-COTE® offers two main products: COOLWALL® and REFLECT-TEC®. Both products offer superior performance and protection for residential and commercial properties. COOLWALL® is designed to reflect heat and protect against fading, chalking, peeling, and mildew. REFLECT-TEC® provides superior heat-reflective technology that helps reduce energy costs while also protecting against fading, chalking, peeling, and mildew.

What are the benefits of TEX-COTE® COOLWALL®?

TEX-COTE® COOLWALL® is an innovative, energy-efficient coating that helps reduce the temperature of your home’s exterior walls. It works by reflecting up to 86% of the sun’s radiant energy and reducing surface temperatures by up to 40°F. This means that your property's walls stay cooler and your air conditioner won’t have to work as hard to keep you cool. With TEX-COTE® COOLWALL®, you can save up to 21.9% on cooling costs!*

COOLWALL® is a 100% acrylic coating that provides superior protection against fading, chalking, dirt, mildew, and UV rays. It is also resistant to cracking, peeling, and blistering, making it ideal for a variety of climates and environments. The durable finish also resists moisture penetration, making it great for damp areas such as coastal regions. And because it is formulated with a low volatile organic compound (VOC), it meets strict environmental regulations.

Additionally, COOLWALL® is available in a wide range of colors and textures, allowing you to choose the perfect look for your home. With TEX-COTE® COOLWALL®, you can get the style you want while also enjoying the benefits of improved energy efficiency.

*Percentage of cooling cost, peak cooling load, and surface temperature reductions will vary based on color chosen, geographical location, climate condition, and substrate type. Percentage of cooling cost savings are based on the DOE study which showed savings ranging from 4.2-21.9%. Percentage of peak cooling load reductions are based on models generated from the Roof Savings Calculator Beta Release v 0.92 Oak Ridge and Lawrence Berkeley National Laboratories when compared to a non-cool roof. In some climates, there may be a heating penalty.

What are the benefits of TEX-COTE® REFLECT-TEC®?

REFLECT-TEC® by TEX-COTE® is a revolutionary reflective coating system that works to reduce the effects of the sun’s heat and ultraviolet (UV) radiation. This product utilizes advanced nanotechnology to create a long-lasting finish that's environmentally friendly, energy-efficient, and easy to maintain. The REFLECT-TEC® formula reflects up to 80% of the sun’s energy, resulting in a cooler home environment and lower energy bills. It is designed to protect the exterior surfaces of homes, businesses, and other structures from the sun’s damaging rays, while providing a rich, beautiful finish. Additionally, this reflective finish helps to block fading due to UV light and makes paint last longer. The combination of color pigment and reflective properties helps the exterior surfaces of your property look better longer, reducing maintenance costs in the long run. With a durable, high-performance finish that comes in an array of designer colors, REFLECT-TEC® provides superior protection and value.

Not only does REFLECT-TEC® provide superior protection for a variety of surfaces, it also is effective on tile roofs. The material helps to keep tile roofs cool, thereby preventing premature aging due to sun exposure. It also helps protect against extreme weather conditions like hail, wind, and rain. With its long-lasting performance, REFLECT-TEC® by TEX-COTE® provides a truly cost-effective roof coating solution.

What other products does TEX-COTE® offer?

TEX-COTE® offers a variety of products to suit different industries and needs, including the commercial, transportation, and residential sectors. Their commercial range features high-performance coatings, such as elastomeric wall coatings, which are great for protecting buildings from the elements. For transportation, they offer protective paints and coatings which can be applied to trucks, trailers, buses, and more. The residential range includes exterior house paints and primers, as well as exterior wall coatings that can be used on stucco and wood siding. All of these products provide superior protection for whatever application you need them for. With TEX-COTE®, you can rest assured that your surfaces will be protected from harsh elements for years to come.

  • COMMERCIAL: TEX-COTE® also offers a variety of products in the commercial industry, including elastomeric roof coatings, cool roof coatings, anti-graffiti coatings, and waterproof coatings. Their most popular product in this range is the TEX-COTE® COOLWALL® System, a revolutionary solution that helps to reduce energy costs. It combines a highly reflective coating with advanced sealants to provide excellent heat resistance and UV protection. Additionally, they offer TEX-COTE® REFLECT-TEC® Acrylic Cool Roof Coating, a water-based reflective coating that helps to reflect the sun’s heat away from the building. Both products are designed to help you save on energy costs in the long run.

  • TRANSPORTATION: TEX-COTE® offers a variety of products to meet your needs. These include single-stage topcoats, two-stage topcoats, interior/exterior primers, basecoats, aerosols, cleaners, and more. Additionally, they offer the TEX-COTE® HD Truck Bed Coating, an advanced coating designed specifically for truck beds to provide a strong, durable finish that will stand up to harsh environments. With TEX-COTE®, you can ensure that your trucks and other vehicles are properly protected from the elements.

  • RESIDENTIAL: TEX-COTE® offers a variety of products such as elastomeric wall coatings, acrylic paints, stains, primers, sealers, wood coatings, water-resistant products, cool roof coatings, and more. With these products, you can ensure that your home will look beautiful while also providing superior protection from the elements. TEX-COTE® is committed to providing the highest quality products available in the industry, so you can trust that your home will be well-protected.

How can I get started with TEX-COTE®?

If you're interested in becoming a certified TEX-COTE® dealer or contractor, you can apply on our website. Becoming a TEX-COTE® certified dealer will give you access to our full range of products, including COOLWALL® and REFLECT-TEC®, as well as other TEX-COTE® specialty coatings. With these products, you'll be able to provide your customers with top-quality exterior and interior protection from the elements. Additionally, you'll have access to our team of experienced professionals who will help guide you throughout your TEX-COTE® journey. From initial product selection to installation and maintenance, our knowledgeable staff is here to support you every step of the way.

To get started, simply call our Corporate Office at 800-454-0340 or visit to learn more about becoming a TEX-COTE® dealer.

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