How to Choose a TEX•COTE® COOLWALL® Coating Color

Stuart Haines, President of TEX•COTE®

Choosing the right color for your home, commercial building, or structure can be a daunting task. There are several things to consider that go beyond the aesthetic qualities and decorative features that color provides. Textured Coatings of America, Inc. offers our best tips for choosing the right color for your project.

Considering Color Psychology

Depending on your project, the color you choose will vary. There is no one color palette for homes, commercial buildings, or structures to follow. Your color choice will depend on the location, type of building or structure, and even the emotional response that you want to receive from your visitor or consumer. Archinect calls attention to the psychological effects of color and reveals that colors can influence our “judgment processes” and describes the language spoken by color. For instance, Archinect notes that, “Pastel yellow gives the impression of sunny, friendly, soft” and “Green is balancing, natural, calm with the message of simplicity, security, balance.” The wrong color could cause, for example, a negative response in a consumer visiting a retail location.

Contemplating Cooling Colors

Though appearance is an important element when choosing the right color, it is also crucial to use a color that is energy-efficient. White is known as the top cooling color due to its albedo, or high-reflectivity properties.

With traditional paint and coating products, choosing a darker color opens your color selection but reduces your energy efficiency levels; however, when you use TEX•COTE® products, you do not have to worry about narrowing your color selection because all our products are offered with cooling technology. What does that mean? You can select more than just white when using TEX•COTE® products due to the fact that all our color, even the darker ones, will reduce your cooling costs while being sustainable energy-efficient products that last.

Color Picking Questions

Without limitations on cooling colors, you can ask yourself these questions to decide which color is best for you:

• Does your project need a vibrant color to bring it to life?
• Do you want your project to blend in with the surrounding area and/or landscape?
• Will you be required to coordinate your colors with other buildings or projects that are nearby?
• How many colors will you choose? How will the colors complement each other?
• Are there other materials used in your project that you need to take into consideration? I.e. roof, stonework, brick, stucco, etc.
• What are popular design trends?

Extensive Color Options

Take a look at our color list to find several options for your project. From neutral shades to vibrant ones, Textured Coatings of America, Inc. offers a wide variety of colors. Our patented technology also protects against fading, so your building or structure will always look as vibrant as the day it was coated.

Sometimes, businesses want their buildings branded with their specific colors. Take IKEA®, for example. Textured Coatings of America, Inc. color-matched IKEA®’s special blue, so that IKEA® could coat their storefronts with their specific color. We delivered IKEA® exactly what they needed. If we do not have your desired shade in our bank of 952 colors, we will match any color for your specific project.

Use Textured Coatings of America, Inc. that has spent countless hours perfecting their products to last and is dedicated to reducing the impact that we all have on the environment. Become a part of the TEX•COTE® story today. Contact us to learn more about our products and how to become an authorized applicator, distributor, or dealer today.

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