Celebrating Over 50 Years!

COOLWALL® Big Box Retailer Fade Studies


Traditionally, light colors have been used because of their ability to reflect much of the sun’s radiation back in to the atmosphere, keeping the exterior of a structure cooler and reducing fading. Dark colors have always been more aesthetically pleasing, but have lead to extreme heat build-up and rapid fading. As evidenced in the following case studies, COOLWALL®’s heat reflective properties lead to superior fade resistance when compared to traditional paint.

Lowe’s – Panama City Beach, FL

Kohl’s – Panama City, FL

Harley Davidson – Orlando, FL